Unless you’ve been living under a rock you will be aware of the social justice movement that is sweeping the entire globe. The Black Lives Matter campaign gained an unprecedented amount of support since the unlawful murder of George Floyd in America.
Many of you will be wondering how this situation pertains to the beauty world and the answer comes from the frustrations that the Black and Ethnic Minority communities have felt in this industry. These feelings are reaching a fever pitch with many employees finally gaining the courage to expose the racism they have experienced whilst working in the beauty industry.
Sharon Chuter, founder of Uoma Beauty, made the bold decision to hold all brands accountable whilst refusing to let any brand use this movement as another PR move. She began the Pull Up Or Shut Up Challenge to allow brands to make public how many Black people work at a corporate level in their companies. She is also encouraging consumers to not spend money with those brands for 72 hours, or until they release this data. Below is a list of the companies that have taken part so far with links to their statements on the challenge.
Please follow the pullupforchange Instagram page for more updates and below are some more ways you can help push this movement forward.
I am also aware there are many causes that need our support right now so please feel free to leave links to petitions in the comments.