All Brands That Have Taken Part In The Pull Up Or Shut Up Challenge So Far

Unless you’ve been living under a rock you will be aware of the social justice movement that is sweeping the entire globe. The Black Lives Matter campaign gained an unprecedented amount of support since the unlawful murder of George Floyd in America.

Many of you will be wondering how this situation pertains to the beauty world and the answer comes from the frustrations that the Black and Ethnic Minority communities have felt in this industry. These feelings are reaching a fever pitch with many employees finally gaining the courage to expose the racism they have experienced whilst working in the beauty industry.

Sharon Chuter, founder of Uoma Beauty, made the bold decision to hold all brands accountable whilst refusing to let any brand use this movement as another PR move. She began the Pull Up Or Shut Up Challenge to allow brands to make public how many Black people work at a corporate level in their companies. She is also encouraging consumers to not spend money with those brands for 72 hours, or until they release this data. Below is a list of the companies that have taken part so far with links to their statements on the challenge.

A

Anastasia Beverly Hills

Atolla

B

Boxy Charm

Beauty Blender

Biossance

Boyfriend Perfume

Black Opal Beauty

BH Cosmetics

Beauty Counter

C

Cover FX

Coloured Raine Cosmetics

Curology

D

Dominique Cosmetics

Deva Curl

E

Estee Lauder Companies

F

Farsali

Flower Beauty

Farmacy Beauty

G

Glow Recipe

Good Molecules

H

Huda Beauty

Honest Beauty

I

Ink Box

ILIA Beauty

Ipsy

J

K

Kosas

Kylie Cosmetics

Kaja Beauty

Kate Somerville

Kora

L

Lime Crime Makeup

Loreal USA

Luneia

Lush Australia and New Zealand

LA Girl Cosmetics

M

Milk Makeup

Mented Cosmetics

Makeup Revolution

Milani Cosmetics

Markwins Beauty Brands (incl: @wetnwildbeauty @physiciansformula @loraccosmetics @blackradiancebeauty @lipsmackerbrand)

Morphe Brushes

Mielle Organics LLC

Me Time Botanical

N

NYX

O

OUAI

Orly

OPV Beauty

P

PUR Cosmetics

P.Louise Makeup Academy

Paula’s Choice

Purlisse

Q

R

Rizo Curls

Revlon

S

Sleek Makeup

Sunday Riley

Supergoop

Sol de Janerio

Sugarpill Cosmetics

SOKO GLAM

T

The Crayon Case

The Lip Bar

Teami Blends

Tarte Cosmetics

Thrive Causemetics

U

UOMA Beauty

Ulta Beauty

Urban Skin Rx

Unilever USA

V

W

Wander Beauty

X

Y

Z

Please follow the pullupforchange Instagram page for more updates and below are some more ways you can help push this movement forward.

Defund the police

Donate to the Minnesota Freedom Fund

Mr Floyd’s Memorial Fund

Justice for Breonna Taylor

I am also aware there are many causes that need our support right now so please feel free to leave links to petitions in the comments.

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