Tag: PANDG
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The Federal Trade Commission Is Suing Proctor & Gamble Over Acquisition of Billie
In January of this year Proctor & Gamble announced that it was going to acquire Billie, a DTC brand famed for its ‘squeaky clean’ mantra and Gen Z worthy aesthetics. However the FTC thinks this acquisition gives Proctor and Gamble an unfair advantage because they are already a market leader in shaving products. They allege […]
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P&G Announce Launch Of First Refillable Bottle System
It was announced at the Reuters Responsible Business Summit, The Window to Act is Now: Advancing Responsible Beauty in Europe that P&G announced the 2021 European launch of its first refillable bottle system with brands Pantene, Herbal Essences, Aussie, and Head & Shoulders. It’s called the “Good Refill System” and P&G hope to diversify the way […]