Tag: FORMA Brands

  • Forma Brands Acquires Indie Brand Playa Hair Care

    Forma Brands Acquires Indie Brand Playa Hair Care

    Our partnership with Forma positions us to share the laid-back luxury and effortless spirit of Playa Beauty and our haircare products with a larger global audience by leveraging Forma’s channels and reach. Shelby Wild, founder of Playa Beauty Playa Hair Care launched in June 2017 as a direct-to-consumer clean haircare brand with five products. The […]

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