Proven Skincare, The AI-Based Custom Skincare Brand


If you’ve tried every product under the sun and haven’t found what you’re looking for, Proven Skincare maybe your answer.

In recent years skincare has been undergoing a dramatic transformation. Due mainly to the pressure to do so, skincare is getting more advanced.

Education has been at the forefront of brands and influencers minds for a very long time. That means you, the consumer knows more about skincare than generations before.

This has forced products to get better.

Better actives, stronger percentages, cheaper prices.

So, what’s the next step in the beauty industry? Seemingly, it’s custom skincare which is created using artificial intelligence.

Just one of the brands doing this is Proven Skincare. A brand founded by Harvard Business School alum Ming S. Zhao and computational physicist Amy Yuan.

Proven Skincare’s Instagram page

They have put together 47 key factors which they have figured are the most important to skin care.

Choosing these factors was simple. They conducted a comprehensive scientific inquiry into what inputs actually affect skin and what skin needs to be truly cared for.

This data set is known at The Skin Genome ProjectTM and was the winner of MIT’s 2018 Artificial Intelligence Award.

It is the most comprehensive skincare database ever created.

The data collected in The Skin Genome ProjectTM can analyze:

– The effectiveness of over 20,238 skincare ingredients.
– Information about over 100,000 individual products (luxury, prescription, generic, etc.).
– Over 8 million testimonials from real people.
– Over 4,000 scientific publications.
– The water hardness, humidity level, and UV index where you live.

How does Proven Skincare work?

It’s all online.

You simply take their 3 minute Genome quiz, that is supposed to be like visiting a dermatologist. (Bare in mind you need a US postcode to partake in the test).

The questions are very comprehensive and at the end, you receive personalised active suggestions for your lifestyle and skin concerns.

They then create a cleanser, moisturiser and night cream that combine those suggested actives. I took the Proven Skincare Test and this is what my Night cream suggestion is.

I took the Proven Skincare Test and this is what my Night cream suggestion is.

You can choose to purchase your system and get a subscription, which you can cancel at anytime.

If actives confuse you, this is a great brand. It takes all the work of figuring out what is going to work for you.

Alternatively you can take the test, and take note of the actives which they suggest. This will help narrow down your search for the perfect skincare routine!

Photos courtesy of Proven Skincare

Featured content.

person preparing the bath with essential oil

Niacinamide Vs Hyaluronic Acid

If you’ve followed Science and Skincare for any amount of time, you’ll be aware of my posts on acids. Niacinamide vs Hyaluronic Acid will be the highly requested addition to the category that made this site popular. Depending on your skincare knowledge, choosing between the two will either be easy or incredibly difficult. However, one…

Keep reading
woman in white robe holding her face

Mandelic Acid vs Retinol

Mandelic Acid vs Retinol? Which one is right for you? Can you use both? If these are questions that have crossed your mind lately, then you’ve come to the right place. I’ve covered the topic of acids extensively and will continue to do so (because it is incredibly confusing and you have to be careful).…

Keep reading
woman in purple tank top applying facial tonic

Mandelic Acid Vs Salicylic Acid

Acids are tricky game, that we can all agree on . Mandelic Acid Vs Salicylic Acid is a much requested post and I understand why. The notion of putting an ‘acid’ on your skin is pretty scary, especially if you’re new to the skincare game. Why would we do it, why are there so many…

Keep reading

%d bloggers like this: