Proven Skincare, The AI-Based Custom Skincare Brand

If you’ve tried every product under the sun and haven’t found what you’re looking for, Proven Skincare maybe your answer.

In recent years skincare has been undergoing a dramatic transformation. Due mainly to the pressure to do so, skincare is getting more advanced.

Education has been at the forefront of brands and influencers minds for a very long time. That means you, the consumer knows more about skincare than generations before.

This has forced products to get better.

Better actives, stronger percentages, cheaper prices.

So, what’s the next step in the beauty industry? Seemingly, it’s custom skincare which is created using artificial intelligence.

Just one of the brands doing this is Proven Skincare. A brand founded by Harvard Business School alum Ming S. Zhao and computational physicist Amy Yuan.

Proven Skincare’s Instagram page

They have put together 47 key factors which they have figured are the most important to skin care.

Choosing these factors was simple. They conducted a comprehensive scientific inquiry into what inputs actually affect skin and what skin needs to be truly cared for.

This data set is known at The Skin Genome ProjectTM and was the winner of MIT’s 2018 Artificial Intelligence Award.

It is the most comprehensive skincare database ever created.

The data collected in The Skin Genome ProjectTM can analyze:

– The effectiveness of over 20,238 skincare ingredients.
– Information about over 100,000 individual products (luxury, prescription, generic, etc.).
– Over 8 million testimonials from real people.
– Over 4,000 scientific publications.
– The water hardness, humidity level, and UV index where you live.

How does Proven Skincare work?

It’s all online.

You simply take their 3 minute Genome quiz, that is supposed to be like visiting a dermatologist. (Bare in mind you need a US postcode to partake in the test).

The questions are very comprehensive and at the end, you receive personalised active suggestions for your lifestyle and skin concerns.

They then create a cleanser, moisturiser and night cream that combine those suggested actives. I took the Proven Skincare Test and this is what my Night cream suggestion is.

I took the Proven Skincare Test and this is what my Night cream suggestion is.

You can choose to purchase your system and get a subscription, which you can cancel at anytime.

If actives confuse you, this is a great brand. It takes all the work of figuring out what is going to work for you.

Alternatively you can take the test, and take note of the actives which they suggest. This will help narrow down your search for the perfect skincare routine!

Photos courtesy of Proven Skincare

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