Priyanka Chopra Jonas is the new global representative and creative collaborator for Maxfactor, part of Coty Inc.
She will be the face of major beauty product launches and beauty campaigns throughout this year.
This partnership begins with the launch of Facefinity All Day Flawless Airbrush Finish 3 in 1 Foundation.
A product created to combine concealer, foundation, and primer. Making it easy to get an airbrushed, professional finish with minimal effort.
This partnership will no doubt amplify Maxfactor’s desire to diversify. Both in who they appeal to and their availability in their products.
Chopra is a UNICEF Goodwill Ambassador and empowerment advocate who has continuously championed confidence.
Apart of her role as creative collaborator, will be to ensure the language used in campaigns is authentic to her voice and her personal experience with the brand and the product.
Stefano Curti, chief brands officer at Coty, said in a statement,
“Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.”
Priyanka Chopra Jonas adde,:
“A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador.
“Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.”