Priyanka Chopra Is The New Global Ambassador For Maxfactor

Priyanka Chopra Jonas is the new global representative and creative collaborator for Maxfactor, part of Coty Inc.

She will be the face of major beauty product launches and beauty campaigns throughout this year.

This partnership begins with the launch of Facefinity All Day Flawless Airbrush Finish 3 in 1 Foundation.

A product created to combine concealer, foundation, and primer. Making it easy to get an airbrushed, professional finish with minimal effort.

This partnership will no doubt amplify Maxfactor’s desire to diversify. Both in who they appeal to and their availability in their products.

Chopra is a UNICEF Goodwill Ambassador and empowerment advocate who has continuously championed confidence.

Apart of her role as creative collaborator, will be to ensure the language used in campaigns is authentic to her voice and her personal experience with the brand and the product.

Stefano Curti, chief brands officer at Coty, said in a statement,

“Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.”

Priyanka Chopra Jonas adde,:

“A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador.  

“Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.”

Pictures courtesy of Maxfactor

Featured content.

Can You Use Glycolic Acid Everyday?

It is generally not recommended to use glycolic acid every day, as it can be irritating to the skin. It is typically used once or twice a week. However, the frequency of use may vary depending on the concentration of the glycolic acid and the specific product that you are using. It is important to…

Keep reading

Niacinamide Vs Hyaluronic Acid

If you’ve followed Science and Skincare for any amount of time, you’ll be aware of my posts on acids. Niacinamide vs Hyaluronic Acid will be the highly requested addition to the category that made this site popular. Depending on your skincare knowledge, choosing between the two will either be easy or incredibly difficult. However, one…

Keep reading

Mandelic Acid vs Retinol

Mandelic Acid vs Retinol? Which one is right for you? Can you use both? If these are questions that have crossed your mind lately, then you’ve come to the right place. I’ve covered the topic of acids extensively and will continue to do so (because it is incredibly confusing and you have to be careful).…

Keep reading

%d bloggers like this: