Kiehl’s is once again parenting with Just Like Us, a charity that works to support and empower young people in the LGBT+ community.
This partnership comes one year on from the initial campaign, which you can read about at the link above. However, this time Kiehl’s is promising it’s bigger and better than before.
Their goal is to help eliminate bullying, while promising to help empower young LGBT+ people across the UK and Ireland.
To do so, they have created a limited edition bottle of their best selling Calendula Toner, seen below.
The best-selling product has been redesigned and features illustrations – that have been drawn exclusively for the partnership – by Vivienne Leech, a Just Like Us ambassador.
Speaking about her artwork, Vivienne said, “I was inspired by the shape of the calendula flower, and reimagined it using colour combinations related to being LGBT+.”
The label showcases unity through the daisy chain border and uses colours that represent both the LGBT+ and transgender communities.
Not only does it put Just Like Us at the heart of the campaign, but it also represents the community, love and solidarity that Kiehl’s has always celebrated.
Dominic Arnall, Chief Executive at Just Like Us says, they “are thrilled to once again be partnering with Kiehl’s, to support LGBT+ young people through the sales of their fantastic Calendula Toner. T
he Covid-19 crisis has had a disproportionately negative impact on the wellbeing of LGBT+ young people, so this vital support is more important now than ever. Thank you, Kiehl’s.”
Cedric Vox, Kiehl’s UK&I General Manager, adds, “Every year we create a limited edition of one of our iconic formulas to help support Just Like Us.
Together, our communities are stronger. Together, we take pride for who we are and we stand united against LGBT+ discrimination.”
The brand has pledged a total of £30,000, all of which will go straight to Just Like Us, thanks to a £5 donation for every bottle sold.