In a move that literally shocks no one, Scarlett Johansson is launching a beauty line. She’s joining a laundry list of celebrities who have done the same. Let’s find out what she has in store for us.
All we know so far, via HAPPPI, is that the brand is unnamed and is set to launch early next year. The main investors are Najafi Companies.
Najafi Companies are also behind Beach House Group, Florence by Mills and other beauty startups.
Johansson’s co-founder is Kate Foster, a beauty industry veteran who worked at Victoria’s Secret and Juicy Couture.
What we can expect to see from the brand is yet to be confirmed. However, with so many indie and celebrity backed beauty brands around, it will be a challenge to come up with something new.
Even with the star power of Scarlett Johansson.
She gave a glimpse of what we can expect to WWD saying, “I’ve been fascinated by the transformative power of beauty since I was a child. My mother instilled in me a passion for self-care from my early teenage years.
Several years ago, I took a step back from my beauty deals with the goal of creating something true to me. The result is a clean, accessible approach to beauty.”
Her co-founder Kate Foster went on to say she “met Scarlett almost two years ago. She shared her brand vision with me and right away. I was thinking about how we could turn it into a reality.
It has been an incredible experience working alongside her and we are thrilled to have the support and partnership of The Najafi Companies to help the brand achieve its full potential.”
“We are proud to have built a brand that fills a void in the market and addresses a true consumer need. Our brand platform is differentiated and has a great deal of runway for growth and expansion.”