Why Gwyneth Paltrow’s Sunscreen Application Is Wrong

It’s been confirmed by several Dermatologists, in the past 24 hours. Gwyneth Paltrow’s sunscreen application is DEAD WRONG and is dangerous.

You may be wondering what they hell I’m talking about, so just pause and watch this:

Gwyneth Paltrow’s Sunscreen Application Is Wrong

If you’re really into skincare you may have noticed a few things wrong with what she says in the video.

However, the one that has all the Instagram terms fired up is the way she applies sunscreen.

One of the first to voice her concerns over the advice in the video is Ranella Hirsch, Founder of Atolla Skin lab and Past President of the American Society of Cosmetic Dermatology and Aesthetic Surgery.

She posted this:

Ranella MD’s reaction to Gwyneth Paltrow’s sunscreen video

With the caption, ‘hey @gwynethpaltrow – we derms (don’t mind us, we’re just those nice folks who spent 13 years training to help manage and treat skin cancer) most strenuously and respectfully disagree with your recent sunscreen application technique “a sprining like highlighter.” Turns out that there are recommendations for how to safely apply (go science!) that are the ACTUAL best practice guidelines to follow.’

So, the actual problem with Gwyneth’s video is the fact that she said she ‘only puts sunscreen where the sun hits’ (as if the sun doesn’t have the capability to hit all of your skin).

She proceeds to apply sunscreen to her nose and top of her cheekbones.

Given the prevalence of skin cancer in the world, the world of Social Media lit up with anger due to her dangerous advice.

To clarify the danger of skin cancer, I only need to refer to this 2017 study that clearly states’ non-melanoma skin cancer is the most frequently diagnosed cancer in humans’.

There is still so much research that needs to be done to understand the pathogenesis of skin cancer. However, one of the best tools we currently have to defend ourselves, is sunscreen.

Read here for tips on SPF.

The advice shared in the Vogue video is truly dangerous, and not something that anyone should follow.

Especially if you live in California.

So, how do you apply sunscreen?

The American Academy of Dermatology recommends, “applying 1 shot glass of sunscreen to cover the entire body, approximately 1/2 teaspoon of which will cover the face and neck. Your sunscreen should be at least an SPF 30, broad spectrum protecting against both UVA and UVB rays and water resistant.”


Didona, D., Paolino, G., Bottoni, U., & Cantisani, C. (2018). Non melanoma skin cancer pathogenesis overview. Biomedicines6(1), 6.