Is Hailey Bieber Launching A Beauty Line?

Hailey Bieber is apparently launching a beauty line but are we sick of celebrity beauty lines yet?

Apparently not because in the last year alone, Jennifer Lopez, Pharrell Williams, Emily Ratajkowski and even Carmen Electra have started their own.

The trend shows no signs of slowing down as TMZ reports a trademark has been obtained for a beauty brand called Rhode.

The trademark covers “wellness merchandise, bath and shower products, beauty creams, personal cleaning products, cosmetics, make-up, fragrances, haircare, and skincare”.

Hailey’s stars in a campaign for BareMinerals

Of course, this isn’t Hailey’s first foray into the beauty market. She is quite well known for her affiliations with BareMinerals. Most recently, she was seen advertising their Original Liquid Mineral concealer.

Hailey Bieber’s Instagram

Your guess is as good as mine, when it comes to deciphering when and what she’ll start her line off with. We don’t have much information on the brand, expect that it already has it’s own Instagram account.

The account has no posts and doesn’t actually follow Hailey Bieber (as of right now), so my guess is they are not ready for a launch.

However, it does have 14.7k followers, it’s growing rapidly.

This rapidly growing following does suggest we aren’t done with celebrity beauty lines. And maybe they aren’t a bad thing.

As long as they promote effective, affordable and sustainable products – do we really care who they’re made by?

Pictures courtesy of the brands

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