Jonathan Van Ness, American hairdresser, television personality, podcast host, actor, and author is teaming up with Amyris to launch a new clean haircare brand.
Amyris is an industry leader in the Clean Health & Beauty and Flavors & Fragrances markets. With this partnership, they aim to de-gender and revolutionise the haircare industry with the best-performing sustainable products.
“Haircare is one of the fastest-growing categories in beauty, and we are aiming to lead a significant shift in the industry via this partnership with Jonathan,” said John Melo, President and Chief Executive Officer of Amyris. “This new haircare brand will be a great addition to our offering in skincare, baby and mother care and clean color cosmetics. The momentum of our expanding consumer brand portfolio along with the significant progress on the previously communicated strategic transactions sets us up well for continued sector leadership in 2021.”
The company wants to focus on building a consumer brand portfolio built around its No Compromise promise of clean ingredients that include; clean skincare brand Biossance, clean babycare brand Pipette, and Pure-cane, a zero-calorie sweetener naturally derived from sugarcane.
The haircare line is expected to launch during the summer of 2021. It will focus on using a powerful, hydrating silicone alternative that works on all hair.
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