Aria Growth partners are making its first investment, by taking the minority stake in Hero Cosmetics.
Hero cosmetics was founded in 2017 by Ju Rhyu with Dwight Lee and Andrew Lee. The brand is popular due to its sophisticated patches that deal with breakouts.
The distribute their product via their own site, as well as at Amazon and Target, Ulta Beauty, CVS, Anthropologie, and Urban Outfitters.
“We knew we were sort of at this moment of scale and big growth, and we knew it was time to get other people who could help us take the business to the next level,” Ju Rhyu, Hero co-founder and Chief Executive Officer, told WWD.
Evidently, the investment will be used for company expansion. A part of this will be product development and building out a leadership team.
Aria Growth Partners founder Trevor Nelson told WWD, Aria wanted to invest in Hero because the company has built a “thoughtful platform” for functional skincare.
“If you bring innovative products in other parts over time of skincare, we believe there’s going to be an audience there,” he said. “The opportunity is huge.”
Photos via Hero Cosmetics
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