Fenty Beauty Launches Pro Filt’r Soft Matte Powder Foundation


Fenty Beauty Launches Pro Filt’r Soft Matte Powder Foundation or the ultimate buildable, light look.

See the Pro Filt’r Soft Matte Powder Foundation in action.

Fenty’s Pro Filt’r Soft Matte Powder Foundation is a long wear, light and crease resistant foundation that aims to give make up fans, a buildable light to full coverage. 

It’s priced at £27, and is available from Boots and Harvey Nicholas right now.

Based on the best selling Pro Filt’r Soft Matte Longwear Foundation; the award winning foundation that changed the game, it’s now been reformulated into a longwear, light-as-air powder formulation. 

Rhianna designed Fenty’s Pro Filt’r Soft Matte Powder Foundation because she loves a poreless, blurred-looking skin but could never find the perfect powder foundation. 

The result is an incredible, easy to wear foundation with buildable light to to full coverage with a non-cakey soft matte finish in 50 shades.

Designed to be used on it’s own or as a top up to the Pro Filt’r liquid foundation, it also comes in the same 50 shades as the original Pro Filt’r.

How to Apply Pro Filt’r Soft Matte Powder Foundation

  • Before applying powder foundation, prep skin by moisturiz ing with Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen.
  • Then, apply your favorite Pro Filt’r primer and let it set for best results.
  • Use the included sponge to build powder foundation to your desired coverage for a flawless, blurred finish. We also recommend the Powder Puff Setting Brush 170 for light coverage or the Kabuki Buff Brush 125 for medium to full coverage —the looser the bristles of the brush, the lighter the coverage.

Photos courtesy of Fenty Beauty

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