Function Of Beauty Raises A $150 Million Dollar Investment

Function of Beauty is a customizable hair, skin, and body care brand that was founded in 2015 by Zahir Dossa, Joshua Maciejewski and Hien Kaplan.

They have now received a $150 million strategic minority investment from L Catterton.

Function of Beauty’s Instagram page

Function of Beauty has been a hit with it’s millennial and Gen Z audience because of it’s ability to provide and luxury and customisable experience for a reasonable price.

They utilise an algorithm that works out which ingredients, and how much of those ingredients, should be used in shampoo and conditioner for each individual user based on the user’s hair type, fragrance choice and hair goals. The company claims the algorithm offers up to 12 billion custom combinations.

The co-founders of the brand said: “In the last five years, the brand has seen phenomenal growth and this investment from L Catterton will further fuel our continued expansion. We are excited to partner with a proven investor in some of the world’s leading consumer brands to realize the many growth opportunities ahead. International expansion beyond our existing 45 markets will continue to be a key priority, along with the pursuit of new avenues for growth within the U.S. as we introduce more customers to the benefits of customization.”

“Function of Beauty has cracked the code of mass customization and is poised to redefine the beauty landscape,” said Avik Pramanik, a Partner of L Catterton’s Flagship Buyout Fund. “We are delighted to partner with Zahir, Joshua, Hien, and the Company’s passionate team to grow the brand. Together, we look forward to deploying an even more aggressive growth marketing strategy in domestic and international markets while fostering breakthrough product innovation in haircare, skincare, and more.”

Photos via Function of Beauty

Read more

  • What Is Butylene Glycol In Skincare?
    Butylene Glycol plays a very important role in skincare. It improves the texture and penetrability of your skincare. Butylene Glycol summary This ingredient is commonly used in skincare because it has a few important uses. These include enhancing the stability of a formula, the penetrability and the texture. It may also increase skin hydration by…
  • Kumiko Skincare Partners With Ricky Martin
    Kumiko Skincare has signed a partnership deal with singer Ricky Martin. The deal will see Martin advertise for the brand for the next three years. Kumiko, a brand founded by Catalina Aguirre. Aguirre worked in media for 15 years before switching gears and delving into her other passion, aesthetics. In 2017, with the aid of…
  • Skincare Products With Benzoyl Peroxide In Them
    If you’ve struggled with acne you’ll know what Benzoyl Peroxide is. It’s a gold standard in the acne world. The strongest active in the fight against acne, is generally how it is referred to. But I’m sure you know that. This post is not an explainer but simply a reliable way for you to shop…
  • Proven Skincare, The AI-Based Custom Skincare Brand
    If you’ve tried every product under the sun and haven’t found what you’re looking for, Proven Skincare maybe your answer. In recent years skincare has been undergoing a dramatic transformation. Due mainly to the pressure to do so, skincare is getting more advanced. Education has been at the forefront of brands and influencers minds for…
  • Sister Monica, The Nun Who Went Viral On TikTok
    Sister Monica goes by @nunsenseforthepeople on TikTok and has over 48,000 followers. Why? Because her skin is amazing. She was bombarded with requests for her skincare routine. Then her ‘nunly skincare, video went viral, amassing over 277,000 views on TikTok. Claudette Monica Powell, an Episcopal nun, is the women behind @nunsenseforthepeople. She told Insider, she wanted to…

Leave a Reply