Amorepacific Invests $2.7 Million Into A Beauty Content Firm


Amorepacific, the South Korean beauty conglomerate, has made a $2.7 million investment in DMIL, a beauty content creator network start-up.

DMIL is essentially a media content firm with a multichannel network. The manage beauty content creators including YouTubers Jella, Woorin, and Chaeyoung, and work with more than 500 Korean companies.  

They also operate the e-commerce platform dVine, and its own brand Hours.

This partnership is further emphasise of the growing reliance the beauty industry has on social media market, which has in the past been neglected by the industry.

Lee Young-jin, the head of Amorepacific New Growth Initiative Division said,  “from this investment, Amorepacific Group will establish a close partnership with beauty influencer-made contents and in commerce.”

CEO of DMIL, Lee Hun-joo added, “in the beauty industry, the partnership between personal media and commerce is creating new opportunities, we seek to grow into a vertical media company combining content, commerce and our own brand using the investment.”

Now that a big beauty company has specifically invested in the relationship between consumer, influencer and beauty we can surely expect to see this trend develop in western countries too, over the next few years.

Photos via Amorepacific

Read more

  • CurrentBody, LED Mask Review
    In today’s hot seat is CurrentBody’s Skin LED Light Therapy Mask, also known as the mask loved by  Kristin Davis, Kaley Cuoco, Suki Waterhouse, Nina Garcia, Oscar nominee Carey Mulligan and many more.  Before, CurrentBody sent me this mask, I had never used LED skincare before. I like to play skincare safely. I don’t use […]
  • In Conversation With Nichola Joss, Lymphatic Drainage Massage Expert
    It was an uncharacteristically hot day in London when I went to visit Nichola Joss at the Mandarin Oriental. Nichola and I first met during a consultation through the online service Get Harley (which you can read more about here).  I was testing the service for a blog post and wasn’t sure what to expect. […]
  • AXIS Y Skincare, Korean Skincare Review
    It has been far too long since I last posted. And even longer since a review was posted on Science and Skincare. However, six months since my last article and I’m ready to share some thoughts on the Korean Skincare brand AXIS Y. AXIS Y is a climate inspired, community focused skincare brand hailing from […]
  • SkinStore Latest Skincare Deals
    SkinStore, apart of the Look Fantastic group, is growing in prominence and has been over the past 10 years. I was shocked to discover they’d been around for 24 years! You may be wondering why one online beauty retailer decided to diverge? What is SkinStore’s USP? Well, apparently it’s the number one destination for premium beauty, […]
  • 20 Of The Most Popular Perfumes, According To TikTok 
    To many, perfume is the most intimate way of expressing your inner self and truest personality. Although scent is subjective to taste, there are several fragrances that have gone viral due to their unique scents. So, here are the most popular perfumes ever (this is highly subjective and is based on a small data set). Interested […]

Featured content.

person preparing the bath with essential oil

Niacinamide Vs Hyaluronic Acid

If you’ve followed Science and Skincare for any amount of time, you’ll be aware of my posts on acids. Niacinamide vs Hyaluronic Acid will be the highly requested addition to the category that made this site popular. Depending on your skincare knowledge, choosing between the two will either be easy or incredibly difficult. However, one…

Keep reading
woman in white robe holding her face

Mandelic Acid vs Retinol

Mandelic Acid vs Retinol? Which one is right for you? Can you use both? If these are questions that have crossed your mind lately, then you’ve come to the right place. I’ve covered the topic of acids extensively and will continue to do so (because it is incredibly confusing and you have to be careful).…

Keep reading
woman in purple tank top applying facial tonic

Mandelic Acid Vs Salicylic Acid

Acids are tricky game, that we can all agree on . Mandelic Acid Vs Salicylic Acid is a much requested post and I understand why. The notion of putting an ‘acid’ on your skin is pretty scary, especially if you’re new to the skincare game. Why would we do it, why are there so many…

Keep reading

%d bloggers like this: