Amorepacific, the South Korean beauty conglomerate, has made a $2.7 million investment in DMIL, a beauty content creator network start-up.
DMIL is essentially a media content firm with a multichannel network. The manage beauty content creators including YouTubers Jella, Woorin, and Chaeyoung, and work with more than 500 Korean companies.
They also operate the e-commerce platform dVine, and its own brand Hours.
This partnership is further emphasise of the growing reliance the beauty industry has on social media market, which has in the past been neglected by the industry.
Lee Young-jin, the head of Amorepacific New Growth Initiative Division said, “from this investment, Amorepacific Group will establish a close partnership with beauty influencer-made contents and in commerce.”
CEO of DMIL, Lee Hun-joo added, “in the beauty industry, the partnership between personal media and commerce is creating new opportunities, we seek to grow into a vertical media company combining content, commerce and our own brand using the investment.”
Now that a big beauty company has specifically invested in the relationship between consumer, influencer and beauty we can surely expect to see this trend develop in western countries too, over the next few years.
Photos via Amorepacific
Read more
- Is a Skincare Fridge Worth It?In recent years, skincare fridges have become a trending addition to many beauty enthusiasts’ routines. These compact refrigerators, specifically designed to store skincare products, are marketed as a way to extend the shelf life of certain cosmetics and provide a refreshing and soothing experience when applying products. However, the question remains: are skincare fridges worth… Read more: Is a Skincare Fridge Worth It?
- Drunk Elephant Bronzing Drops ReviewRating: ★★★★☆ Drunk Elephant’s Bronzing Drops, B-Goldi Bright, are a game-changer for anyone seeking that sun-kissed, radiant complexion without the harmful effects of sun exposure. As a loyal fan of the brand, I was eager to try these drops, and they did not disappoint. Product Review: Drunk Elephant Bronzing Drops Skin Types: All skin types… Read more: Drunk Elephant Bronzing Drops Review
- The Best Beauty Advent Calendars of 2023It’s that magical time of year again, and we’re not just talking about the holiday season. The countdown to Christmas is made even more exciting with the arrival of beauty advent calendars. These delightful treasures are a perfect way to pamper yourself or a loved one as each day unfolds. In this post, we’re going… Read more: The Best Beauty Advent Calendars of 2023
- Sustainable Palm Oil: The Beauty DilemmaPalm oil has established itself as a ubiquitous and indispensable ingredient in the beauty industry,finding its way into an array of cosmetic and personal care products. It’s widespread use can be attributed to several key characteristics that make it a valuable ingredientfor beauty formulations. It serves as a natural emulsifier, facilitating the blending of diversecomponents in… Read more: Sustainable Palm Oil: The Beauty Dilemma
- What Are Ice Rollers and When Should You Use Them?In the world of skincare and beauty, new trends and tools are constantly emerging. One such tool that has gained popularity in recent years is the ice roller. If you’re curious about what ice rollers are and when to use them, you’ve come to the right place. In this blog post, we’ll explore the world… Read more: What Are Ice Rollers and When Should You Use Them?