Yes, you read that right. L’Oreal alongside, LanzaTech (a carbon recycling company that was founded in New Zealand and based in Illinois with locations in China, India, and Europe) and Total (a broad energy company that produces and markets fuels, natural gas with a commitment to better energy ), is launching the world’s first sustainable packaging made from captured and recycled carbon emissions.
This may seems like a complicated process but the partnership of these three companies makes it much more simple and is therefore crucial to the success of this new packaging material.
First, LanzaTech, captures industrial carbon emissions and converts them into ethanol using a unique biological process.
Then, Total, uses an innovative dehydration process to convert the ethanol into ethylene before polymerising it into polyethylene (lightweight, durable thermoplastic) that has the same characteristics and uses as plastic produced by petrochemicals.
Finally, L’Oreal can utilise all of this technology to produce packaging with the same quality and properties as conventional polyethylene.
“This partnership is based on a shared goal of creating a cleaner planet for everyone. We are grateful to both L’Oréal and Total for their commitment to reducing the carbon intensity of their activities. Together, we can reduce the carbon footprint of packaging by converting carbon emissions into useful products, making single-use carbon a thing of the past,” said LanzaTech CEO Jennifer Holmgren.
Jacques Playe, L’Oréal Packaging & Development Director, said that “L’Oréal is constantly improving the environmental footprint of its packaging. With this innovation converting carbon emissions into polyethylene, we aim to develop new sustainable packaging solution. We have the ambition to use this sustainable material in our bottle of shampoo and conditioner by 2024 and we hope other companies will join us in using this breakthrough innovation.”
Lastly, Valérie Goff, Senior Vice President Polymers at Total stated “this partnership is an excellent example of collaboration between industrial firms in developing the plastics of the future produced from recycled carbon and meets a strong demand from our customers. The development of this new pathway of valuing industrial carbon emissions also contributes to the Group’s commitment to get to net zero in Europe by 2050”.
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