Yes, you read that right. L’Oreal alongside, LanzaTech (a carbon recycling company that was founded in New Zealand and based in Illinois with locations in China, India, and Europe) and Total (a broad energy company that produces and markets fuels, natural gas with a commitment to better energy ), is launching the world’s first sustainable packaging made from captured and recycled carbon emissions.
This may seems like a complicated process but the partnership of these three companies makes it much more simple and is therefore crucial to the success of this new packaging material.
First, LanzaTech, captures industrial carbon emissions and converts them into ethanol using a unique biological process.
Then, Total, uses an innovative dehydration process to convert the ethanol into ethylene before polymerising it into polyethylene (lightweight, durable thermoplastic) that has the same characteristics and uses as plastic produced by petrochemicals.
Finally, L’Oreal can utilise all of this technology to produce packaging with the same quality and properties as conventional polyethylene.
“This partnership is based on a shared goal of creating a cleaner planet for everyone. We are grateful to both L’Oréal and Total for their commitment to reducing the carbon intensity of their activities. Together, we can reduce the carbon footprint of packaging by converting carbon emissions into useful products, making single-use carbon a thing of the past,” said LanzaTech CEO Jennifer Holmgren.
Jacques Playe, L’Oréal Packaging & Development Director, said that “L’Oréal is constantly improving the environmental footprint of its packaging. With this innovation converting carbon emissions into polyethylene, we aim to develop new sustainable packaging solution. We have the ambition to use this sustainable material in our bottle of shampoo and conditioner by 2024 and we hope other companies will join us in using this breakthrough innovation.”
Lastly, Valérie Goff, Senior Vice President Polymers at Total stated “this partnership is an excellent example of collaboration between industrial firms in developing the plastics of the future produced from recycled carbon and meets a strong demand from our customers. The development of this new pathway of valuing industrial carbon emissions also contributes to the Group’s commitment to get to net zero in Europe by 2050”.
Read more
- What Is Butylene Glycol In Skincare?Butylene Glycol plays a very important role in skincare. It improves the texture and penetrability of your skincare. Butylene Glycol summary This ingredient is commonly used in skincare because it has a few important uses. These include enhancing the stability of a formula, the penetrability and the texture. It may also increase skin hydration by…
- Kumiko Skincare Partners With Ricky MartinKumiko Skincare has signed a partnership deal with singer Ricky Martin. The deal will see Martin advertise for the brand for the next three years. Kumiko, a brand founded by Catalina Aguirre. Aguirre worked in media for 15 years before switching gears and delving into her other passion, aesthetics. In 2017, with the aid of…
- Skincare Products With Benzoyl Peroxide In ThemIf you’ve struggled with acne you’ll know what Benzoyl Peroxide is. It’s a gold standard in the acne world. The strongest active in the fight against acne, is generally how it is referred to. But I’m sure you know that. This post is not an explainer but simply a reliable way for you to shop…
- Proven Skincare, The AI-Based Custom Skincare BrandIf you’ve tried every product under the sun and haven’t found what you’re looking for, Proven Skincare maybe your answer. In recent years skincare has been undergoing a dramatic transformation. Due mainly to the pressure to do so, skincare is getting more advanced. Education has been at the forefront of brands and influencers minds for…
- Sister Monica, The Nun Who Went Viral On TikTokSister Monica goes by @nunsenseforthepeople on TikTok and has over 48,000 followers. Why? Because her skin is amazing. She was bombarded with requests for her skincare routine. Then her ‘nunly skincare, video went viral, amassing over 277,000 views on TikTok. Claudette Monica Powell, an Episcopal nun, is the women behind @nunsenseforthepeople. She told Insider, she wanted to…