Yes, you read that right. L’Oreal alongside, LanzaTech (a carbon recycling company that was founded in New Zealand and based in Illinois with locations in China, India, and Europe) and Total (a broad energy company that produces and markets fuels, natural gas with a commitment to better energy ), is launching the world’s first sustainable packaging made from captured and recycled carbon emissions.
This may seems like a complicated process but the partnership of these three companies makes it much more simple and is therefore crucial to the success of this new packaging material.
First, LanzaTech, captures industrial carbon emissions and converts them into ethanol using a unique biological process.
Then, Total, uses an innovative dehydration process to convert the ethanol into ethylene before polymerising it into polyethylene (lightweight, durable thermoplastic) that has the same characteristics and uses as plastic produced by petrochemicals.
Finally, L’Oreal can utilise all of this technology to produce packaging with the same quality and properties as conventional polyethylene.
“This partnership is based on a shared goal of creating a cleaner planet for everyone. We are grateful to both L’Oréal and Total for their commitment to reducing the carbon intensity of their activities. Together, we can reduce the carbon footprint of packaging by converting carbon emissions into useful products, making single-use carbon a thing of the past,” said LanzaTech CEO Jennifer Holmgren.
Jacques Playe, L’Oréal Packaging & Development Director, said that “L’Oréal is constantly improving the environmental footprint of its packaging. With this innovation converting carbon emissions into polyethylene, we aim to develop new sustainable packaging solution. We have the ambition to use this sustainable material in our bottle of shampoo and conditioner by 2024 and we hope other companies will join us in using this breakthrough innovation.”
Lastly, Valérie Goff, Senior Vice President Polymers at Total stated “this partnership is an excellent example of collaboration between industrial firms in developing the plastics of the future produced from recycled carbon and meets a strong demand from our customers. The development of this new pathway of valuing industrial carbon emissions also contributes to the Group’s commitment to get to net zero in Europe by 2050”.
- Can You Use Glycolic Acid Everyday?It is generally not recommended to use glycolic acid every day, as it can be irritating to the skin. It is typically used once or twice a week. However, the frequency of use may vary depending on the concentration of the glycolic acid and the specific product that you are using. It is important to […]
- My Top 5 Christmas Beauty Gifts 2022The 1st of December can only mean one thing, its Christmas gift guide day! Every year the anxiety inducing panic of gift buying commences and every year, I try to help you distinguish what is actually worthwhile, with a well research ‘Christmas beauty gift guide’. Before we begin let me remind you of how I […]
- Is Botox Regulated In The UK? Professionals Agree That Regulation of the Aesthetics Sector Must Now Become a PriorityBy Dr Cormac Convery Contrary to popular myth, most people do not approach the medical intervention of aesthetic surgery lightly. Rather, they are seeking a practical and permanent solution to an issue which has been adversely affecting their lives. In the overwhelming majority of procedures carried out by sensible, qualified professionals, this is exactly the […]
- CurrentBody, LED Mask ReviewIn today’s hot seat is CurrentBody’s Skin LED Light Therapy Mask, also known as the mask loved by Kristin Davis, Kaley Cuoco, Suki Waterhouse, Nina Garcia, Oscar nominee Carey Mulligan and many more. Before, CurrentBody sent me this mask, I had never used LED skincare before. I like to play skincare safely. I don’t use […]
- In Conversation With Nichola Joss, Lymphatic Drainage Massage ExpertIt was an uncharacteristically hot day in London when I went to visit Nichola Joss at the Mandarin Oriental. Nichola and I first met during a consultation through the online service Get Harley (which you can read more about here). I was testing the service for a blog post and wasn’t sure what to expect. […]