People Are Boycotting Hourglass Cosmetics Over Non-Existent Shade Range

The internet strikes again and this time Hourglass cosmetics is it’s victim.

Hourglass Cosmetics relaunched it’s award-winning palette, Illume Sheer Color Trio, after discontinuing it in 2019 because the formulation was not vegan.

However, they’ve received major backlash because they forgot to include the other big trend in the beauty industry – inclusivity.

Consumers and influencers alike have been extremely vocal about pointing out a major flaw in the relaunch –  the cream product is only sold in one variation of shades, which mainly suits lighter skin tones.

Christine Mielke, the editor-in-chief of Temptalia, expressed disappointment on Twitter after seeing that Hourglass Cosmetics plans to only sell the product in one shade. She said;

“Wow, @HourglassMakeup reformulates + relaunches the Illume Trio… again in one single variation,” she wrote. “To the DNR (do not review) list Hourglass goes. The commitment to exclude deeper skin tones is on another level.”

Some of her followers agreed with her sentiment.

While others disagreed.

One of the biggest takeaways from Temptalia’s post was the impact it had on other influencers, including makeup artist and YouTuber Samantha Ravndahl. Ravndahl is also boycotting the brand stating;

“I’m going to be following in @temptalia footsteps and will no longer be reviewing or working with @HourglassMakeup until/unless they make a statement regarding their lack of inclusivity in recent launches with a plan as to how they intend to change that.”

In the tweets that followed Ravndahl added that she is particularly disappointed in Hourglass because it is a brand she loves.

The impassioned statement ended with Ravndahl asking Hourglass to do something about their lack of diversity.

Other tweets regarding the disappointing launch

Other beauty lovers also took to Twitter to share their feelings about the re-launch.

Hourglass are yet to respond to the outrage and whether or not they acknowledge it will determine if and how a whole new generation of beauty enthusiasts will discover their brand.

Photos via Hourglass cosmetics

Read more

african american woman applying cream on face

Skincare Products With Salicylic Acid

Welcome, to another new series, this time it’s all about helping you find products that contain your favourite skincare actives and today it’s products with Salicylic Acid in them. This time it’s less educational and more about helping you navigate skincare with real world options. However, if you do want to learn more about salicylic…

ZitSticka Launches Skin Supplement

ZitSticka is entering the supplement game (in the EU) with Skin Discipline and I’ve tried it. Here’s everything you need to know plus, my thoughts. It’s clinically proven to reduce common acne within 12 weeks and the much hyped up supplement is finally coming to Europe! Inside the product you’ll find a blend of vitamins,…

red dew rain white

What Are The Menstrual Cycle Phases?

Also, a little bit on cycle mapping.

Leave a Reply