The internet strikes again and this time Hourglass cosmetics is it’s victim.
Hourglass Cosmetics relaunched it’s award-winning palette, Illume Sheer Color Trio, after discontinuing it in 2019 because the formulation was not vegan.
However, they’ve received major backlash because they forgot to include the other big trend in the beauty industry – inclusivity.
Consumers and influencers alike have been extremely vocal about pointing out a major flaw in the relaunch – the cream product is only sold in one variation of shades, which mainly suits lighter skin tones.
“Wow, @HourglassMakeup reformulates + relaunches the Illume Trio… again in one single variation,” she wrote. “To the DNR (do not review) list Hourglass goes. The commitment to exclude deeper skin tones is on another level.”
Some of her followers agreed with her sentiment.
While others disagreed.
One of the biggest takeaways from Temptalia’s post was the impact it had on other influencers, including makeup artist and YouTuber Samantha Ravndahl. Ravndahl is also boycotting the brand stating;
“I’m going to be following in @temptalia footsteps and will no longer be reviewing or working with @HourglassMakeup until/unless they make a statement regarding their lack of inclusivity in recent launches with a plan as to how they intend to change that.”
In the tweets that followed Ravndahl added that she is particularly disappointed in Hourglass because it is a brand she loves.
The impassioned statement ended with Ravndahl asking Hourglass to do something about their lack of diversity.
Other tweets regarding the disappointing launch
Other beauty lovers also took to Twitter to share their feelings about the re-launch.
Hourglass are yet to respond to the outrage and whether or not they acknowledge it will determine if and how a whole new generation of beauty enthusiasts will discover their brand.
Photos via Hourglass cosmetics
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