Amyris Expands With Rosie Huntington-Whiteley’s To Create Rose Inc

Model turned businesswoman is partnering with Amyris to create, in their words, great performing products that are produced sustainably without harm to our planet. 

“The formation of Clean Beauty Collaborative demonstrates Amyris’ strong commitment to continuous innovation of the clean beauty category,” said John Melo, President and Chief Executive Officer of Amyris, Inc. “We are very pleased to be partnering with Rosie on this new venture. Rosie and Amyris share a clear vision and commitment to making the Beauty industry better through great performing products that are produced sustainably without harm to our planet. We believe cosmetics to be the next opportunity for us to transform to clean and we are very excited to have Caroline lead the creation of her third brand in the Amyris family of direct-to-consumer beauty.” 

The ‘Clean Beauty Collaborative’ is what they have created together in hopes of creating a line of ‘clean’ and efficacious products using the brand Rose Inc. and expand the Rose Inc. content platform. 

Rose Inc’s Instagram page

The launch of the range is expected in 2021.

Chief creative officer of the brand Rosie Huntington-Whiteley said, “I am passionate about responsible beauty products that are healthy for people and the planet. Working with Pipette this past year, I have been thoroughly impressed with Amyris’ technology and its leadership in creating sustainable, non-toxic and trustworthy products.” 

Amyris, of course, is a leading synthetic biotechnology company in clean health and beauty market, which has been growing rapidly. Last year they reported a 220% growth on a year-to-date on it’s completely owned consumer brands.

John Melo said, “The third quarter of 2020 was another strong quarter for our company. Our ability to deliver record Product Revenue in these difficult and uncertain times is a testament to the resiliency of our team, the growing trend of consumers’ commitment to sustainable brands, our products, and the robustness of our business model.”

He added, “During the quarter, we continued to execute across the strategic priorities we laid out in the beginning of the year. Our consumer business is growing at over three times 2019 revenue and delivered significantly expanded Gross Margin. We expect the combination of a strong fourth quarter along with the successful completion of strategic transactions to set us up for a profitable 2021.”

Photos via Rose Inc

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