Target Adds Designer Jason Wu To Its Beauty Line Up


Fashion designer, Jason Wu, is launching into 400 Target stores in January 2021. Together with NYX Cosmetics founder Toni Ko, Wu is realising a collection of everyday makeup essentials aptly named Wu Beauty.

Speaking to WWD about the opportunity Ko said, “The market could definitely use a high-end luxury fashion designer to do an amazing, beautiful cosmetics brand to bring that luxury feel to the aisles of your everyday chain stores,” and it seems like Ko found one.

This is the first time Wu has partnered with Target however. In 2011 he created a limited edition fashion collection with the retailer that was said to have sold out in three hours.

Given the success of his last line with them it’s no surprise that Target wants to invest more into Wu as the colour category has been struggling across the board.

“We’ve been seeing a lot of heavy makeup in the last few years as a trend,” Wu said to WWD. “The Jason Wu brand has really embraced the more natural side of beauty—the product looks good on every skin tone and is letting that natural beauty shine through versus covering it up. We really feel like that’s the next big thing, not an overly contoured look.”

Wu’s approach of inclusive, natural, approachable cosmetic essentials is in line with the consumers “new normal” approach to beauty. 

Photos via Jason Wu

Read more


Featured content.

Can You Use Glycolic Acid Everyday?

It is generally not recommended to use glycolic acid every day, as it can be irritating to the skin. It is typically used once or twice a week. However, the frequency of use may vary depending on the concentration of the glycolic acid and the specific product that you are using. It is important to…

Keep reading

Niacinamide Vs Hyaluronic Acid

If you’ve followed Science and Skincare for any amount of time, you’ll be aware of my posts on acids. Niacinamide vs Hyaluronic Acid will be the highly requested addition to the category that made this site popular. Depending on your skincare knowledge, choosing between the two will either be easy or incredibly difficult. However, one…

Keep reading

Mandelic Acid vs Retinol

Mandelic Acid vs Retinol? Which one is right for you? Can you use both? If these are questions that have crossed your mind lately, then you’ve come to the right place. I’ve covered the topic of acids extensively and will continue to do so (because it is incredibly confusing and you have to be careful).…

Keep reading

%d bloggers like this: