Nordstrom Launches Category Dedicated To Black-Owned Beauty Brands

Nordstrom has announced it will recognise the talent of black beauty entrepreneurs by adding a dedicated category to its website.

The retailer took to Instagram to share;

“We believe beauty should be for everyone, no matter your skin or hair type, tone, complexion or texture. 

We’re so excited to announce Inclusive Beauty at Nordstrom, with an expanded selection of black-founded brands and an all-new shopping category on that you can now shop at the link in bio.”

The American department store chain’s new Inclusive Beauty section is a curated shop of skin, hair and make-up products from leading and emerging black brand founders, with more than 100 products currently available in the category from almost 20 brands.

Brands include; Cashmere Nicole’s make-up brand Beauty Bakerie, products from Nancy Twine’s hair care line Briogeo, Lulu Cordero’s wellness-based Bomba Curls brand and former L’Oréal cosmetic chemist Ron Robinson’s BeautyStat.

Photos via Nordstrom

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