Nordstrom Launches Category Dedicated To Black-Owned Beauty Brands


Nordstrom has announced it will recognise the talent of black beauty entrepreneurs by adding a dedicated category to its website.

The retailer took to Instagram to share;

“We believe beauty should be for everyone, no matter your skin or hair type, tone, complexion or texture. 

We’re so excited to announce Inclusive Beauty at Nordstrom, with an expanded selection of black-founded brands and an all-new shopping category on nordstrom.com that you can now shop at the link in bio.”

The American department store chain’s new Inclusive Beauty section is a curated shop of skin, hair and make-up products from leading and emerging black brand founders, with more than 100 products currently available in the category from almost 20 brands.

Brands include; Cashmere Nicole’s make-up brand Beauty Bakerie, products from Nancy Twine’s hair care line Briogeo, Lulu Cordero’s wellness-based Bomba Curls brand and former L’Oréal cosmetic chemist Ron Robinson’s BeautyStat.

Photos via Nordstrom

Read more


Featured content.

person preparing the bath with essential oil

Niacinamide Vs Hyaluronic Acid

If you’ve followed Science and Skincare for any amount of time, you’ll be aware of my posts on acids. Niacinamide vs Hyaluronic Acid will be the highly requested addition to the category that made this site popular. Depending on your skincare knowledge, choosing between the two will either be easy or incredibly difficult. However, one…

Keep reading
woman in white robe holding her face

Mandelic Acid vs Retinol

Mandelic Acid vs Retinol? Which one is right for you? Can you use both? If these are questions that have crossed your mind lately, then you’ve come to the right place. I’ve covered the topic of acids extensively and will continue to do so (because it is incredibly confusing and you have to be careful).…

Keep reading
woman in purple tank top applying facial tonic

Mandelic Acid Vs Salicylic Acid

Acids are tricky game, that we can all agree on . Mandelic Acid Vs Salicylic Acid is a much requested post and I understand why. The notion of putting an ‘acid’ on your skin is pretty scary, especially if you’re new to the skincare game. Why would we do it, why are there so many…

Keep reading

%d bloggers like this: