Nordstrom Launches Category Dedicated To Black-Owned Beauty Brands

Nordstrom has announced it will recognise the talent of black beauty entrepreneurs by adding a dedicated category to its website.

Advertisements

The retailer took to Instagram to share;

“We believe beauty should be for everyone, no matter your skin or hair type, tone, complexion or texture. 

We’re so excited to announce Inclusive Beauty at Nordstrom, with an expanded selection of black-founded brands and an all-new shopping category on nordstrom.com that you can now shop at the link in bio.”

The American department store chain’s new Inclusive Beauty section is a curated shop of skin, hair and make-up products from leading and emerging black brand founders, with more than 100 products currently available in the category from almost 20 brands.

Brands include; Cashmere Nicole’s make-up brand Beauty Bakerie, products from Nancy Twine’s hair care line Briogeo, Lulu Cordero’s wellness-based Bomba Curls brand and former L’Oréal cosmetic chemist Ron Robinson’s BeautyStat.

Photos via Nordstrom

Read more

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.