Skincare brand Loops has hired American actress and model Emily Ratajkowski as its partner and Creative Director.
Loops is a relatively new brand, having been founded only earlier this year by Colin Peek, Tushar Adya and Aditya Julka. It’s a lifestyle brand offers a range of face masks to tackle signs of ageing, calm skin and to use post-workout.
Now they are making the bold decision to hire Emily Ratajkowski to lead the brand’s product development and expand its all-inclusive vision to ‘redefine traditional beauty conventions’.
Speaking about her new role, Ratajkowski said she was “thrilled” to be working with the team.
“Their product speaks for itself but it was Loops’ simplified and modern approach to beauty that truly resonated with me.”
Emily is a global icon and revered tastemaker,” added Peek.
“We couldn’t be more excited to partner together around a vision, a concept, that lifestyle beauty is simply how modern people take care of themselves today, how they look and feel their best.”