Boots Launches A New Recycling Initiative In 50 Stores

The high-street favourite Boots has launched a new recycling program in partnership with its beauty brand No.7 to encourage consumers to bring back their empty, hard-to-recycle health, beauty, and wellness products including from brands not stocked at Boots.

Launching in 50 stores and using the super easy Scan2Recycle technology, customers simply need to scan their empty products using their mobile phone and register them online, before visiting a store to deposit the packaging where they receive their reward.

For every five products deposited, customers will receive £5 worth of points on their Boots Advantage Card loyalty account. 

Joanna Rogers the Director of Trading and VP of Beauty at Boots, had this to say about the initiative;

“To help our customers shop and consume more sustainably, we’re excited to launch the most inclusive recycling scheme on the market. Customers will be able to recycle even the most difficult health, beauty and wellness empties, from old mascaras and empty toothpaste tubes to finished lipsticks and empty vitamin pots. Our customers can then feel even better about treating themselves with their Boots Advantage Card points.”

Photo via Boots

Read more

Leave a Reply