Charlotte Tilbury Revolutionizes Online Beauty Shopping

How? I hear you scream. Well, the brand is using Virtual Try-On powered by Makeup AI, Virtual Beauty Finder tools and a Virtual Beauty Secrets Store to give users a suite of personalised experiences.

“I’m delighted to announce the launch of my GAME-CHANGING, MAGICAL Virtual Services, exclusively on We have always been a digital-first brand, it’s at the heart of everything we do as well as creating personal, meaningful connections at every touchpoint so, by launching our Virtual Services, we are truly operating as an omnichannel business to bring our amazing customers a 360 experience whenever and wherever they come into contact with the brand. Trained by me, my incredible Beauty Experts will be sharing all of my expert tips, tricks and beauty secrets to make everyone’s beauty dreams come true!!”, Charlotte said.

The brand hopes that the new Virtual Services will allow for a smooth experience for consumers to shop and check out during a live one-on-one virtual consultation with their Beauty Experts.

This is a first-to-market experience that enables Charlotte’s Beauty Experts to assist customers by adding product recommendations directly to their virtual shopping basket in real time. This functionality will also enable the artist to guide the customer through to complete purchase and checkout live, all within the one-to-one video call consultation. Customer notes, product recommendations, and expert tips and tricks will all be stored against the customer’s profile for easy referencing at any future consultations or other virtual services. 

Virtual service menu

Virtual Consultations: 

Create a personal shopping experience with Charlotte’s Beauty Experts. Customers can choose from an offering of free, one-to-one, 10-minute consultations across a range of services, including Foundation Experts, Confidence-Boosting Makeup Secrets, The Secret to Pout Perfection, Bejewelled Eyes to Hypnotise. Charlotte’s NEW Magical Gifting Fairies can do all a client’s holiday shopping in just one click. 

Virtual Try-On: 

Powered by Makeup AI, creates a quick and easy preview service for socially distanced makeup application anywhere, any time—in selected stores, or online. The feature is available site-wide on and across the full color range. Customers can simply click the “TRY IT ON ME” button where they will be advised how to use to get the best results. Customers can scroll through and try all shades available per product via augmented reality. 

Virtual Beauty Secrets Store: 

Brings to life Charlotte’s Beauty Wonderlands via a real and fantasy shopping hybrid. Charlotte’s Virtual Beauty Secrets Store is an immersive 3-dimensional virtual shopping world where customers are guided by a Magic Charlotte avatar to experience the theater and magic of an in-store visit from the comfort of their own homes. Within the virtual store, customers can shop live from home, receive personalized advice and product recommendations, join live events with Charlotte and special guests, watch makeup and skincare tutorials, and even zoom call a friend to join them so they can shop together. The Virtual Beauty Secrets Store will launch via in November 2020. 


Charlotte, Sofia, Team Tilbury Pro Artists, and special guests will be available for exclusive online makeup magic masterclasses, live supercharged skincare events, and Charlotte’s Instagram series, Beauty Happy Hour.

Beauty Finder Tool: 

Consumers can find the perfect shade match using Charlotte’s Beauty Finders, which allows customers to discover their perfect shade with the Lipstick Finder, Highlighter Finder, or Foundation Finder.

Photo via Charlotte Tilbury

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