Ipsy Partners Up With Khloe Kardashian

US beauty subscription company Ipsy has launched a new partnership with Khloé Kardashian where the the, Keeping Up with the Kardashians star, will support the brand on social media, including an upcoming Instagram campaign.

“I shake things up, take risks and just have fun with it,” said Kardashian.

To me, beauty should be anything but boring. With Ipsy, you get to try new beauty products every month that are picked just for you.”

Kardashian’s first collaboration with Ipsy will air via IGTV on 24 September, where she will compete against TikTok influencer Addison Rae in a ‘tiny hands make-up challenge’. 

“Khloé is an inspirational working mom and entrepreneur who embodies self-expression in a very real and tangible way,” explained Jenna Habayeb, Chief Brand Officer at Ipsy, on the reasoning behind the partnership.

“Over the years, Khloé has invited us all into her life, her home and her relationships, and now we are thrilled to welcome her into the Ipsy community, and we can’t share all that fun activations ahead.”

Read more

Featured content.

person preparing the bath with essential oil

Niacinamide Vs Hyaluronic Acid

If you’ve followed Science and Skincare for any amount of time, you’ll be aware of my posts on acids. Niacinamide vs Hyaluronic Acid will be the highly requested addition to the category that made this site popular. Depending on your skincare knowledge, choosing between the two will either be easy or incredibly difficult. However, one…

Keep reading
woman in white robe holding her face

Mandelic Acid vs Retinol

Mandelic Acid vs Retinol? Which one is right for you? Can you use both? If these are questions that have crossed your mind lately, then you’ve come to the right place. I’ve covered the topic of acids extensively and will continue to do so (because it is incredibly confusing and you have to be careful).…

Keep reading
woman in purple tank top applying facial tonic

Mandelic Acid Vs Salicylic Acid

Acids are tricky game, that we can all agree on . Mandelic Acid Vs Salicylic Acid is a much requested post and I understand why. The notion of putting an ‘acid’ on your skin is pretty scary, especially if you’re new to the skincare game. Why would we do it, why are there so many…

Keep reading

%d bloggers like this: