Jo Malone Apologises To John Boyega For Cutting Him Out Of The Chinese Version Of A Commercial He Directed

Perfume and candle brand Jo Malone London has apologized to John Boyega after the personal advert he made for them was reshot for the Chinese market.

Boyega was Jo Malone’s first male global ambassador and the actor shot a personal advert for the company that featured his real-life friends and family and was set in his diverse hometown of Peckham, London.

Boyega also directed the movie, named “A London Gent,” and created its concept — which revolved heavily around Boyega’s Peckham roots. One shot features Boyega riding a horse alongside his friends riding bikes.

The movie was reshot for the Chinese market. The new video not only used this same shot in their film, but also reused the entire concept without Boyega’s knowledge, The Hollywood Reporter reported.

In a statement to The Hollywood Reporter, Jo Malone London said: “We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign. John is a tremendous artist with great personal vision and direction. The concept for the film was based on John’s personal experiences and should not have been replicated.”

Related posts

Featured content.

Can You Use Glycolic Acid Everyday?

It is generally not recommended to use glycolic acid every day, as it can be irritating to the skin. It is typically used once or twice a week. However, the frequency of use may vary depending on the concentration of the glycolic acid and the specific product that you are using. It is important to…

Keep reading

Niacinamide Vs Hyaluronic Acid

If you’ve followed Science and Skincare for any amount of time, you’ll be aware of my posts on acids. Niacinamide vs Hyaluronic Acid will be the highly requested addition to the category that made this site popular. Depending on your skincare knowledge, choosing between the two will either be easy or incredibly difficult. However, one…

Keep reading

Mandelic Acid vs Retinol

Mandelic Acid vs Retinol? Which one is right for you? Can you use both? If these are questions that have crossed your mind lately, then you’ve come to the right place. I’ve covered the topic of acids extensively and will continue to do so (because it is incredibly confusing and you have to be careful).…

Keep reading
%d bloggers like this: