Perfume and candle brand Jo Malone London has apologized to John Boyega after the personal advert he made for them was reshot for the Chinese market.
Boyega was Jo Malone’s first male global ambassador and the actor shot a personal advert for the company that featured his real-life friends and family and was set in his diverse hometown of Peckham, London.
Boyega also directed the movie, named “A London Gent,” and created its concept — which revolved heavily around Boyega’s Peckham roots. One shot features Boyega riding a horse alongside his friends riding bikes.
The movie was reshot for the Chinese market. The new video not only used this same shot in their film, but also reused the entire concept without Boyega’s knowledge, The Hollywood Reporter reported.
In a statement to The Hollywood Reporter, Jo Malone London said: “We deeply apologize for what, on our end, was a mistake in the local execution of the John Boyega campaign. John is a tremendous artist with great personal vision and direction. The concept for the film was based on John’s personal experiences and should not have been replicated.”