Selena Gomez’s Brand, Rare Beauty Launches First Line Today!

Selena Gomez’s beauty brand is officially available in the US, Canada and Mexico from today!

The full line includes 14 categories and 150 skus which are now avaliable on, Sephora stores and The brand will launch in more regions around the world in 2021.

I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,” said Gomez. She wanted to create a beauty brand that goes beyond physical products, helps people feel good about themselves and celebrates what makes them unique.

“These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”

More on the Rare Beauty collection

Rare Beauty’s Perfect Strokes Matte Liquid Liner is inspired by a calligrapher and is comprised of more than 1000 individual hairs.

The complexion products include the Always an Optimist Illuminating Primer, Always an Optimist 4-in-1 Mist, and the Liquid Touch Weightless Foundation & Liquid Touch Brightening Concealer, which are each available in 48 shades to suit all skin tones.

The brand is also releasing With Gratitude Dewy Lip Balm in eight shades, Lip Souffle Matte Lip cream in 12 shades, Positive Light Liquid Luminizer in eight shades, Soft Pinch Liquid Blush in eight shades (four dewy and four matte), Brow Harmony Pencil & Gel, and three tools.

You can buy Rare Beauty here.

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