NikkieTutorials Launches New Eye-Shadow Palette With Beauty Bay


NikkieTutorials is launching a colorful eye-shadow palette in collaboration with retailer Beauty Bay on August 31st.

According to the YouTuber, whose real name is Nikkie de Jager, the limited-edition product has been in development since last year. She said in a new YouTube video that she planned to release it at the start of 2020, but delayed the launch after she was blackmailed into coming out as transgender in January.

The NikkieTutorials x Beauty Bay eye-shadow palette retails for £25, and will be sold online starting August 31st. Fifty random people who purchase the palette will also receive a ticket to a virtual, makeup masterclass hosted by de Jager.

This isn’t the first time Nikkie has collaborated with a brand on a palette. In 2016 de Jager announced in a YouTube video that she’d collaborated with Too Faced Cosmetics on a limited-edition makeup line. One year later, however, the collaboration led to a bitter feud with the brand and makeup mogul Jeffree Star.

According to Here for the Tea, a YouTube drama channel, de Jager was paid a $50,000 flat rate for a collaboration that sold over 150,000 $56 products, equaling about $8.4 million in revenue. And though she was supposed to be paid within six months — during which she wasn’t allowed to work with other brands — de Jager was reportedly paid by Too Faced after nine months.

In her new YouTube video, de Jager referenced the failed collaboration, and said it discouraged her from working with brands in recent years.

Buy Nikkie’s palette here.

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