The TikTok famous sisters are teaming up with nail-care brand Orosa Beauty to create a collection with two polish sets unique to their distinctive styles.
The Coastal Craze by Charli + Dixie D’Amelio collection, which launched on 4th August, is a meaningful passion project for the pair, who were involved in every aspect of creating these polishes. “Orosa really gave us free rein to make this launch 100% us,” Charli told Refinery29 in a phone interview. “We were able to take creative control and pick colors that we love.” Dixie adds, “Every part of the line, from the colors to the names, is important to us.”
Given that they are TikTok megastars, who rose to fame with dance renditions and challenges, some of you may be wondering why they are launching nail polish? The sisters say they have a longtime love of all things nails, especially when it comes to creating a sense of self-care in their busy lives. Charli recalls having long nails since the seventh grade, and finding fulfillment in having them painted during salon visits. “I’ve always loved getting my nails done. It’s my self-care routine that I really couldn’t go without,” she says. Dixie adds, “I was always super lazy and wouldn’t care about them, but now my nails are so long and when they’re done, it’s a self-care step for me because I feel so put-together.”
Although they say TikTok has given them access to nail tips, like gel removal and product recommendations, patience was one thing they couldn’t learn on social media. “It was a real struggle in the beginning, but after practicing a lot, I’ve taught myself that I can do it,” says Charli, who praises the Orosa polishes for easy application and fast drying. For Dixie, it’s all about taking care of her nails to have a healthy base for polishes. “I’m just being more careful and letting my nails grow. Taking care of my nails makes the polish look even better,” she says.
The Coastal Craze by Charli + Dixie D’Amelio collection will be available at Orosa Beauty.