Clarisonic To Shut Down Permanently

L’Oréal-owned skincare device brand Clarisonic made the announcement it is shutting down permanently by September 30th in an Instagram post, and liquidating stock at 50% off on the brand website and with authorized retail partners Sephora, Ulta Beauty, and Amazon while inventory lasts.

After more than a decade in the industry, the facial cleansing brush company, Clarisonic, has announced it will cease operations in September. All of its award-winning devices and products are currently on sale for 50% off.

In recent years, the brand faced tough—and inexpensive—competition in the cleansing brush and beauty device space from brands like FOREO, which has seemingly caused the brand to lose its edge. However, when it first launched in 2004 it had been a favourite of many dermatologists because of the patented sonic (sound vibrations that vibrate and oscillate your skin clean) technology that provided very ‘clean’ pores and removed make-up effortlessly.

Over the years, the brand expanded and offered innovative attachments and cleansing brushes for all skin concerns and parts of the body, selling 15 million units. Clarisonic won numerous beauty awards, and was even one of Oprah’s Favorite Things back in 2007. The brand was bought by L’Oréal in 2011 but once September comes around we will all say goodbye to the brand that began the sonic skincare revolution 16 years ago.