Coty Acquires 20% Stake in Kim Kardashian West (KKW) Beauty For £200 Million


Coty Inc. is acquiring a 20% ownership interest in Kim Kardashian West’s beauty business for $200 million and, under the terms of the deal, will have responsi­bility for the portfolio’s development in skin care, hair care, personal care and nail products, as well as global expansion plans.

The deal comes amid Seed Beauty’s claims that its confidential business practices, which were applied to the growth of KKW Beauty and Kylie Cosmetics, are in danger of being inapprop­riately disclosed to Coty.

Despite questions over the true scale of Kylie Cosmetics, Coty has decided to expand its relationship with the Jenner-Kardashian clan. The new deal states Kardashian West and her team will lead all creative efforts in terms of product and communications initiatives.

“Kim is a true modern day global icon,” said Peter Harf, Coty chairman and CEO. “She is a visionary, an entrepreneur, a mother, a philanth­ropist, and through social media has an unparalleled ability to connect with people around the world. This influence, combined with Coty’s leadership and deep expertise in prestige beauty will allow us to achieve the full potential of her brands.”

Kardashian West noted, “Partnering with an established organization like Coty will be instrumental in the advancement of my brands as their global reach allows for faster expansion so people around the world are able to experience new launches first hand. This relationship will allow me to focus on the creative elements that I’m so passionate about while benefiting from the incredible resources of Coty, and launching my products around the world.”


Featured content.

person preparing the bath with essential oil

Niacinamide Vs Hyaluronic Acid

If you’ve followed Science and Skincare for any amount of time, you’ll be aware of my posts on acids. Niacinamide vs Hyaluronic Acid will be the highly requested addition to the category that made this site popular. Depending on your skincare knowledge, choosing between the two will either be easy or incredibly difficult. However, one…

Keep reading
woman in white robe holding her face

Mandelic Acid vs Retinol

Mandelic Acid vs Retinol? Which one is right for you? Can you use both? If these are questions that have crossed your mind lately, then you’ve come to the right place. I’ve covered the topic of acids extensively and will continue to do so (because it is incredibly confusing and you have to be careful).…

Keep reading
woman in purple tank top applying facial tonic

Mandelic Acid Vs Salicylic Acid

Acids are tricky game, that we can all agree on . Mandelic Acid Vs Salicylic Acid is a much requested post and I understand why. The notion of putting an ‘acid’ on your skin is pretty scary, especially if you’re new to the skincare game. Why would we do it, why are there so many…

Keep reading

%d bloggers like this: