L’Oréal has signed an agreement to acquire US-based natural skin care brand Thayers Natural Remedies from Henry Thayer Company for an undisclosed sum.
Thayers is a brand which was founded by the son of a physician and one of Massachusetts’ founding families, Henry Thayer. The brands main product is a witch hazel toner which essentially acts as an astringent. Witch hazel itself has garnered some bad press because it contains tannins, which you can learn more about here.
The brand, which posted sales of US $44 million in 2019, will now join the French beauty giant’s Consumer Products division.
“As custodian of the Thayers Natural Remedies brand for the last 17 years, it has been a rewarding experience seeing the connection we’ve been able to make with our well-informed consumers. I couldn’t imagine a better organization than L’Oréal to take Thayers to new heights while maintaining its core values of social and environmental responsibility.”John Gehr, Owner and CEO of Henry Thayer Company
L’Oreal is said to have an increased focus on health, skin care and natural products. As Stéphane Rinderknech, President and CEO of L’Oréal USA, Executive Vice President North America, explained, “With a more than 170-year heritage, Thayers Natural Remedies is a beloved American brand that has stayed true to its roots as it has evolved its product offerings and forged a strong connection with consumers. Built on a foundation of top-rated skin care products, the brand is more relevant today than ever before. We believe in its growth potential and unique positioning in the mass skincare market.”
Do you think this is a good move for L’Oreal? Let me know in the comments.
Shop Thayers here.