Sunday Riley, the cult-favorite skin-care brand that brought us beloved products like Good Genes and C.E.O. Glow, is officially adding hair care to their CV with Clean Rinse, a serum that promises to transform the way you take care of your hair.
It retails for $48 and is a rinse-off scalp treatment packed full of acids like; glycolic and salicylic. Together, they exfoliate the scalp to deeply cleanse and clarify it of product build-up, excess oil, dead skin, and pollution.
Earlier this week, Jacqueline Danielle, one of Sunday Riley’s regional sales managers, took to the brand’s Instagram to show followers how the new product works by demonstrating it on her daughter’s natural textured hair. “Glycolic acid gently exfoliates the scalp while the salicylic will help break down the excess sebum,” she explains in the video. “It has this really great nozzle, so you can work it into the hair section by section. Work it all over the scalp and pay a lot of attention around the ear where hair tends to be the thickest and you get the most build-up.”
Your scalp is an extension of your face and skin, so while it often takes a back seat when it comes to skin care, it should actually be treated in a similar manner.
Dust, dirt, daily grime, and product build-up affects the hair and scalp in a similar way to the skin on our face. “It makes hair dirty and can also increase the likelihood of scalp problems, such as flaking and itching, as well as blocked follicles and the formation of pimples.Anabel Kingsley, trichologist at Philip Kingsley
The USP of this product lies in the fact that, while washing your hair regularly with a clarifying shampoo is a great way to rid the scalp of build-up, a once-weekly targeted treatment can make a much bigger difference.
Once you’ve covered your entire scalp, Jacqueline suggests massaging the serum in, tying the hair back, and letting the formula work its magic for 20 minutes. Then, rinse with warm water or shampoo and follow with your favorite conditioner for glossy, healthy, thoroughly cleansed hair.
Unfortunately, Clean Rinse doesn’t officially launch at retailers until this summer — but you may still be able to score an early-access bottle on the Sunday Riley website.