Review: Drunk Elephant – Vitamin C Firma Day Serum


Brand: Drunk Elephant


Skin type: Everyone


How to use: 
In the morning, apply evenly to clean, dry face, neck, chest and back of hands.

Tip: C-Firma™ contains pure l-ascorbic acid and is best when fresh, so use immediately and don’t stock up. After first use, may be stored in the refrigerator to help maintain its potent antioxidant activity and effectiveness.


Ingredients: Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Tocopherol, Lactobacillus/Punica Granatum Fruit Ferment Extract, Sodium Hyaluronate Crosspolymer, Hydrolyzed Quinoa, Phytosterols, Glutamylamidoethyl Imidazole, Hydrolyzed Wheat Protein, Ferulic Acid, Acetyl Glucosamine, Sodium Hyaluronate, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Glycine, Leuconostoc/Radish Root Ferment Filtrate, Sucrose, Maltodextrin, Chondrus Crispus Extract, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Isohexadecane, Phenoxyethanol, Caprylhydroxamic Acid, Caprylyl Glycol, Sorbitan Isostearate, Propanediol, Pentylene Glycol, Xanthan Gum, Butylene Glycol, Sodium Hydroxide, Chlorphenesin, Polysorbate 60, Sodium Dehydroacetate, Potassium Sorbate, Sorbic Acid, Ethylhexylglycerin

How does it smell? There’s definitely a lingering of citrus. It’s not too intense, more like a subtle reassurance that the Vitamin C is in their at a hefty concentration.

How does it feel? It’s a bit reminiscent of honey, it’s thick and runny. You can feel every bit of it moving around the skin as you work it in and you can definitely feel it sitting on top of your skin.


Cost? £67/$80 for 30 mL


How long did I test for? 2 months.


What I liked? It is really good. My skin is literally glowing after I use it and it’s not a temporary glow, it really rejuvenates. I also really like the idea of the reservoir effect that they’ve talked about which means it will stay active on skin for up to 72 hours and cannot be washed or rubbed off. It’s pretty acidic – it has a pH level of 3.3 so really good for a “self care” treat, once a week treatment. This would also increase the longevity of the product and make it worth it’s cost.

It has a big old ingredients list too, this is where the luxury part of the product comes into play. The synergistic effect of all these lush ingredients together that provide a natural glow.

It’s also 100% Free of essential oils and fragrance, my skin is pretty dull and doesn’t react to much but if you have sensitive skin this will be an important factor.


What I disliked? It’s EXPENSIVE. I have said this before and I’ll say it again – if I just had a normal job and just read reviews for advice on what to use on my skin I would find it incredibly hard to part with £70 for a serum, especially when you have brands like The Ordinary to compete against.


Would I buy again? Yes – when I’m really, really rich.


Where can you purchase? Right here.


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