Elizabeth Arden: Prevage City Smart

For the past five years Elizabeth Arden have been hard at work developing a new product for all those who live in heavily polluted areas. But do you know what pollution does to your skin? 

So far so good, this new miracle product has been receiving rave reviews from it’s users. The reason being it does more than one thing; it is a broad spectrum SPF, it contains a DNA enzyme complex that strengthens the skin’s natural defences and most importantly it creates a barrier over the skin protecting it from the harmful gases in the air.

So how does it work?

To put it simply the product creates a shield over the skin which catches pollution particles (these are all the little molecules of damaging gases like Carbon Monoxide). Thus preventing them from penetrating the skin and at the end of the day when you wash your face, you wash away these tiny particles as well.

But what do these particles actually do to your skin? To break this down i’ll go through what is in the air. Firstly we have O3 (three molecules of Oxygen instead of two) and Nitrogen Oxide, these two gases cause inflammation that results in irritation and increased reactivity.  Thus can cause breakouts or/and rosacea. Next Carbon Monoxide causes a deficiency in Oxygen supply to the tissues. This causes the skin’s metabolism to slow down resulting in dryness and premature aging. worst of all atmospheric pollutants generate free radicals that can cause aging and cancer!

To sum up the air (especially in big cities) causes dryness, premature aging, dirty and irritable skin and can leave your complexion looking dull. This new product by Elizabeth Arden is the first of its kind and will pave the way for other brands to create products that are better over time. This is innovative skincare at its best, providing consumers with useful skincare that is relevant in their busy, fast paced lives.

 

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